The CEO Advantage · Anderson Advisors

What if the next
10 years of your life
had 10× the meaning
of the last 10?

Not 10× the revenue. Not 10× the transactions.10× the return on time. 10× the transformational relationships.
10× the clarity, the legacy, and the purpose.

The Exponential Leader Practice is a 36-month engagement for senior leaders who are ready to define — with intention and structure — what comes next.

You've won.You're winning.
Now what?

You're 50 to 65 years old. The business has grown.The business is growing. The team is capable. The reputation is earned. By every external measure, you've succeededyou're succeeding.

And yet — there's a quiet dissonance. The definition of success that drove the last chapter no longer fits the next one. You can feel it, even if you can't name it yet.

The question most successful leaders never get to ask out loud: Who do I want to become in this final, most important stage?Is success measured only by achievement? Not what to build next. Who to be.

"The definition of success that drove the last chapter no longer fits the next one."

Exponential isn't about scale.
It's about significance.

Most leadership development programs are built for climbing. More revenue, more influence, more market share. The Exponential Leader Practice is built for a different ambition.

Drawn from the thinking in Replace Retirement: Living Your Legacy in the Exponential Age, this practice asks a harder question: How do you live at full intensityyour highest calling — using your gifts, deepening your relationships, and leaving something worth leaving — rather than stepping back from life when you have the most to offer?.

Exponential, here, means the compounding impacteffect of a life livedliving with intention. The more clearly you know who you are and what you're for, the more every conversation, every decision, every year multiplies.

Replace Retirement: Living Your Legacy in the Exponential Age
The foundational text of the practice

Three instruments.
One integrated practice.

The Exponential Leader Practice is built on three proprietary tools developed over a decade of workdecades working with executives, entrepreneurs, and senior leaders. Each one is uselessuseful without the others — together, they create a complete operating system for the next chapter.

Legacy Map

Clarifies who you want to become and what you want to leave behindhow to live it daily.

A structured, in-depth session that translates your valuespriorities, relationships, and aspirations into a single visual document. Not a bucket list. A map — one you return to and refine over three yearsthe balance of your life as your understanding deepens.

Character Compass

Identifies the 3–5 character traits that define how you'll show upyour Purpose, Principles, Beliefs, and Values to navigate your life.

Success at this stage isn'tis about adding new skills. It'sCharacter is about knowing — with conviction — which qualities you most want to embody, and building a daily practice around becoming that person.

Weekly Guidance Triangle

A third person keepsThe power of a triad to keep you focused, accountable, and honest.

Thirty minutes per week. You, your coach, and a trusted third person of mutual selection — someone who knows you wellis walking the path with you and is invested enough to hold you to what you said matters. The Triangle creates the gentle friction that turns intention into behavior.

A 36-month rhythm designed for depth, not intensity.

Transformation doesn't happen in a retreat weekend. It happens in the accumulated discipline of consistent, structured reflection.

Foundation — Months 1–2Month One
Legacy Map Session
3.5 hrs · In Person
Session one of two. We begin by mapping the terrain: your relationships, your values, your vision for the life you want to have builtintend to build.
Character Compass Session
3.5 hrs · In Person · ~30 days later
Session two. We identify the 3–5 character traits that will define how you show up — and build theyour family Core Values, life's Purpose, Beliefs, and the Principles to navigate life's journey. The compass you'll carry into every quarter.
Ongoing Practice — Months 3–36
Quarterly Target Session
3 hrs · In Person · Every 90 Days
Reflect on the past quarter. Review what you learned. Set targets for the next 90 days grounded in your Legacy Map and Character Compass.
Monthly Focus Session
1 hr · Microsoft Teams
Determine your top three priorities for the coming month. Reflect on the past 30 days. Keep the compass calibrated.
Weekly Guidance Triangle
30 min · Microsoft Teams · With a third person
The weekly anchor. You, your coach, and your Triangle partner — holding you to what matters most this week.

Three years from now,
something will be different.

Year One
Clarity replaces noise.
  • You have a completed Legacy Map and Character Compass — two documents that articulate who you are and who you're becoming with more precision than anything you've written before.
  • You've named the relationships that matter most and taken deliberate steps to deepen them.
  • The weekly and monthly rhythms are established. Reflection has become a practice, not an event.
Year Two
Identity becomes behavior.
  • The character traits you identified are showing up consistently — in your leadership, your family, your community engagement.
  • You've made at least one major decision rooted in your Legacy Map rather than in momentum.
  • People close to you notice the difference, even if they can't name exactly what changed.
Year Three
Legacy becomes tangible.
  • You've built something — a relationship, a contribution, an organization — that wouldn't exist without the intentionality of these three years.
  • You know what the next chapter holds, and you've made concrete moves toward it.
  • The practice is no longer something you attend. It's something you are.

What leaders say
after three yearsyears of practice.

"[Pull quote from client — 1–2 sentences on how the Legacy Map changed how they think about this stage of life]""I first learned about John Anderson's Legacy Map in 2012 and was immediately hooked. It's how I visualize and plan for exponential growth later in life as well as achieve nearer term goals I never thought possible."
[Client Name]McKeel Hagerty
[Title, Company]CEO, The Hagerty Group
"I'm a big believer in establishing personal priorities and aligning them with your professional goals. John Anderson's Living Your Legacy presentation inspires the audience to design their own path and live an intentional life at any age. John spoke at our ScaleUp Summit in May and we invited him back to speak to our coaches at ScaleUp in October.""You are an inspiring leader. Thanks for bringing the best of everything to our team at Granger. The Legacy work has been Transformational. It strengthens the people involved and also boosts our culture!"
Verne HarnishGlenn Granger
Author, Scaling Up and Rockefeller HabitsGranger Construction
"[Pull quote from client — something about legacy, identity, or the character compass specifically]""While I am a man of few words, I would run out of words if I describe the profound impact John Anderson's coaching has had on me and our organization. John has been our coach for approximately fifteen years and while we are approached often by others in the industry, we would not think of switching to anyone else. John brings a calm, confident wisdom to our meetings. He knows what we deal with every day because John has sat in the same seat we do and has slayed the dragons, himself, and he walks the talk."
[Client Name]Andy Gutman
[Title, Company]President, Farbman Group

[ John to populate Wednesday — pull from client feedback and existing testimonials ]

$17,500 per year.
Three years.

One of the least expensive decisions you'll make for the most important chapter.

50% due at engagement launch
Balance invoiced quarterly
Money-back guarantee
Your investment includes:
  • Replace Retirement — the foundational text
  • Your completed Legacy Map
  • Your Character Compass
  • Participation Guide
  • Curated reading list and expert content curation

Quarterly in-person sessions are held in the Grand Rapids, MI area. Monthly and weekly sessions are Microsoft Teams. Travel is not required outside of the quarterly cadence.

"My Purpose is to inspire and challenge leaders to achieve their greatest personal potential."

— John Anderson

Let's start a conversation.

Anderson Advisors, Inc · Grand Rapids, MI